Marketing Wen-sday Shard #1 | The Radix Blog | Radix DLT
March 2, 2022
What does the # RadixRevelation mean to you?
To me, it is a series of ascending steps of clarity that culminate in the realization that no one has a bigger, broader, or more intentional vision about the future of DeFi than Radix. No one.
Now, if you’ve reached the #RadixRevelation moment, one of the things it means is that you already know that DeFi’s going to eat almost all of CeFi.
It also means that you have serious questions about how the existing DeFi options are going to effectively scale to make a meaningful dent in the $400 trillion global economy without compromising on atomic composability or the size of the capital pool.
It means other things as well and that’s what we’re trying to figure out as we look to spread the word of Radix.
So, if you have the time, we’d love to hear your stories (text/video/infographic/smoke signals) about the “moment” you had the #RadixRevelation. Here’s mine and here’s how Piers outlines it. And here is how WBO world cruiserweight champion, Lawrence Okolie describes it.
So, share as you see fit and give us an insight into your experience. Tag it with #RadixRevelation and go from there.
Now let me tell you why I think this is important to us.
The Many Paths to #RadixRevelation and Our Plan to Identify and Build Them
By focusing on identifying the key steps in the journey to #RadixRevelation, we hope to uncover the most effective way to help people understand the core value proposition of Radix and what makes us so radically different as a network.
Our aim is to create a series of empowering experiences that help various audiences take the journey to #RadixRevelation via the path that is most comfortable for them. For example, a developer (who may appreciate the brilliance of Scrypto/Radix Engine v2) is going to have a different journey than a non-dev who appreciates that Radix has addressed the scalability trilemma better than anyone.
As a first step, we are going to identify and leverage the most common steps on “Road to Revelation” for the broader “DeFi-aware” community.
To be more specific about how we’re going to be doing a takeover of the Brave home page in Q2 (which is not cheap). That’s why we’ve allocated a portion of our ad budget to a multi-month initiative to build, test, iterate, and optimize a journey for DeFi-aware people to get on the path (and hopefully achieve) the #RadixRevelation.
The first “Road to Revelation” campaign is going to be a combination of digital advertising, web page(s), and content/education-driven nurture via email (with support from social and community, of course) with the goal of growing our community of the “DeFi-committed” of both the dev and non-dev type.
Daniel and E are leading this charge, with support from our web and design teams.
Meanwhile, the events team led by Konstantin and Kristof is going to publish a landing page of upcoming events, along with a form for community members to submit events, and a list of criteria they use to assess each event. We’re also working on improving our tracking/reporting of the ROI on events.
Community Marketing Empowerment
Of course, RDX Works can’t do it alone, but, as I said previously if we empower our community with better content and storytelling tools, we’ll get a force multiplier on our efforts in helping others achieve the Revelation.
That is why Ben and Ruby are relentlessly focused on creating 1-page visual storytelling aids that simplycommunicate the radically different benefits, features, and technical make-up of the Radix DeFi stack. For example, the Radix Engine v2 is as big an innovation for DeFi as the Unity game engine was for the multi-billion dollar game industry, if not bigger. That’s a powerful concept that needs to be told in a powerful way.
Doing that is NOT going to be easy and it’s going to take us a while to get this community-empowering content muscle fully operational, but you’ll start to see these content drops on a more regular basis in the not too distant future.
BTW, the first content drop is going to be about the Radix Engine. It won’t be perfect, but done is better than perfect on the marketing side. Hopefully, it helps for now and, with your feedback, we can make the series and the outputs even more valuable.
Having the “Revelation” is great, but if we don’t build a mutually reinforcing network of people committed to Radix, we’re not going to last too long. A network is only as strong as its weakest link, right?
This is why I am so excited that Jacob has grown his team to include K, Kevin, and a third member starting in March. Not only will we have better coverage globally, but it allows us to build programmatic (while still very personalized) engagement initiatives, such as the community-led meetup’s program (we are targeting 150 in the next 12 months), Radix Radvocates, and the Radix Radicals (though the latter is reserved exclusively for those with Radix tattoos). Our most fervent community members deserve to be supported at the highest level.
Building these programs so they deliver value, are scalable, and maintain a sense of community at all levels is also going to take time, but Jacob is already starting on this.
And since we don’t have the monopoly on good ideas, we’ve instituted a series of “Wen Marketing?” community calls on a monthly basis so that every region has a chance to connect with me directly, tell me what they are seeing in the market, share their ideas and stories and learn how to evangelize the Radix word.
For information on how to join the Wen Marketing calls, please see the pinned message on Discord. We will update this every month with the details of the next calls. This is also your go-to place for marketing ideas and discussion.
Lastly, as I wrote in Discord, I’m exploring ways to build out our Meme competency, but I don’t want to rush too hard on that because I think it deserves attention.
Ultimately, I’d like to begin any communication with the community with a summary of our OKRs (Objectives and Key Results) for the quarter, the year, and beyond.
However, picking the right OKRs is a very challenging task that requires years of practice. That’s why we’re going to take the next 6 weeks to nail down the Marketing team OKRs for Q2.
Once we have them, it is my intention to share them, with commentary about what is happening, why we think it is happening, and what we have done/are going to do about it.
Keep in mind, OKRs are designed to be super-aggressive in order to foster a culture of learning and calculated risk experimentation. If you hit 100%, it means you weren’t aiming high enough. 70% attainment in a quarter is considered really good.
I hope you found this helpful and informative as it relates to our plans for moving Radix forward.
If you’d like to participate in our discussions more, please join our Wen-Marketing Discord.
By Jeremy Epstein, CMO, RDX Work
Originally published at https://www.radixdlt.com.