Marketing Wen-sday, Shard #5 | The Radix Blog | Radix DLT

  • Grow the number of wallets with more than 2000 XRD from 7500 to 10,000
  • Drive 1500 unique Scrypto repo clones (up from 600)
  • Grow to 150,000 monthly site visits (from 50k)

Ok, so how are we doing?

Wallet Growth

June Marketing Activity

The two cornerstone events of June were Consensus (write-up covered in the June 16 Radix Report) and FooHack (write-up in the June 30 Radix Report and the “Smooth as Vegan Butter” blog post) and there’s not much more to say other than WE CRUSHED IT.

  • We launched the Radix Dandelion Marketing Program which is designed to give community members the opportunity to test out low-cost tactics that could yield high rewards. So far, we’ve received 49 entries (some better than others), and this Friday we’re going to be hosting a call for those who submitted to help them refine their ideas and coach them up. It’s a promising start and I’m looking forward to seeing how this program evolves.
  • We’ve continued the Rekt Retweet series or, as I like to call it, “The EVM-based gift that keeps on giving” and we’re not going to slow down. As we deliver more of these, more people will have their Radix Revelation.
  • Our paid media activity continues to improve in terms of both yield and effectiveness. We are adding 2 marketing platforms for Q3 and are hiring another member to the Performance Marketing team to help us optimize our spending.
    Our efficiency in attracting developers continues to improve with over 1,000 developers signing up for our events in Q2 via paid marketing. We have established a strong partnership with Stakingrewards.com and other vendors in the space to further build awareness as we move into Q3 and towards Babylon.
  • And we finished the quarter strong against many of the OKRs we set, including:
  • Enabled 27 Radix Revelation Meet-Ups around the world
  • Grew the number of Radix Ambassadors from 2 to 49
  • Increased Twitter follower count from 140k to 187,400
  • Built relationships with 42 University Blockchain Cubs. More on the here.
  • Added nearly 2,500 new members to our Discord
  • Captured and published more than 36 Scrypto Developer Love Quotes
  • Generated nearly 60k views of our content (driven by Rekt Retweet’s popularity)
  • Had nearly 200 developers attend our events in Lisbon and Austin
  • Had more than 750 people visit our Consensus booth

Q3 OKRs

Our top-level Objective for Q3: Radix is a Growing WOM (Word-of-Mouth) Phenomenon.

  • Grow organic site visits by 2.25x
  • Grow the double opt-in email house list by 4x
  • Grow XRD wallets >2000 XRD to 15k from 9k

Looking Ahead to July Activities

I’ve often said that the summer (in the northern hemisphere) is a great time to really push on the marketing. Why? Because conventional wisdom says that things slow down in the summer. In my mind, that’s a relic of a bygone era.

Feedback/Thoughts/Ideas?

We are looking forward to questions/comments/ideas in our Wen-Marketing Discord and, as always, we are grateful for your support.

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Radix DLT — The Decentralized Finance Protocol

Radix DLT — The Decentralized Finance Protocol

The first layer 1 protocol specifically built to serve DeFi